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Fruit of the Loom 3-pk. The four former colleagues met last Friday in the J. Over the years, the Liz Claiborne brand has expanded to include not only tailored pieces for women, but menswear, home goods, athleisure styles and handbags, as well. Retail catalogs from the s and s are often parodied for the fashions and lifestyles their thick volumes chronicled. J c penney panties no need for sad faces; a brand new year is a chance for a brand new beginning!
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By Maria Halkias. Retail catalogs from the s and s are often parodied for the fashions and lifestyles their thick volumes chronicled. But one column about the J. The column has been stolen several times. It's also been converted to an email and forwarded over and over without any credit. The column and photos were resurrected a couple of weeks ago on the PopSugar blog. Once again, it found a fresh new audience and landed in my email, with "Check this out" from an editor who couldn't stop laughing.
Virgil starts out saying he found the J. Penney Big Book in his grandmother's attic and proceeds to show us pages of fashions that would "get your ass kicked" in various settings: elementary school, an office meeting, the beach.
When it first went viral in , Virgil said his blog was getting 25, hits a day, and that pace lasted for a few months. It was still popular even before the latest PopSugar appearance.
The last couple of weeks it's been receiving about 2, hits a day. It's hard to improve on Virgil's comic critique. I'm not going there, but with J. Penney headquartered in Plano, I decided to find some of the people who actually worked on those catalogs, which were hugely successful in their day, and let them reminisce. Two men and two women with a combined years of J. Penney catalog experience offered some of their memories.
Yes, couples really used to wear his-and-her Western shirts and dress their toilets in pastel-colored fur. And there were plenty of basement game rooms outfitted with furniture made out of real bourbon barrels from Kentucky.
And you know what, said Bob Bowler, who was the buyer for that barrel furniture, "We sold a ton of it. Shaw says she spent years trying to get approval to do home bedding pages that weren't all matchy matchy sets of bedding, curtains and pillows.
She was finally able to do that in Peak circulation for single Big Books was 15 million, and it was distributed outside the U. In some countries, the wives of U. And the letters from the UK were hysterical, some of them asking: "Why would anyone want to buy dressing for the loo? In those old catalogs, women have exaggerated poses and couples gazed in each others' eyes, suggestively.
The first time a male model with a six-pack abs posed in boxers, sales soared, Bowler said. Search a famous model from the s on through the s on Pinterest and their fashion shots show up from the Penney catalog. Tipple said there were certain models that the buyers wanted their clothes shot in because they would always be sellouts.
Joan Gosnell, director of the J. When Sears went out of the catalog business in , it was an exciting time. Penney took out full-page ads, Bowler said, with the message "We're still in the catalog business. The former Penney catalog employees don't fret much when they see the parodies of the old Big Books. Shaw says she finds them hysterical.
Tipple said they thought some things "were oddball" back then too, but financially it was hard to argue with the data and their strong sales numbers. They often had to put their personal tastes aside. Inside J. Penney, an item trying to make it into the book was basically competing for advertising dollars, Bowler said. Getting on a cover was huge for the buyer.
Bowler remembered how controversial it was in s to put a model wearing an Eskimo coat on the cover of a get-ready-for-summer catalog. The big books had , items in them, including electronics and appliances, camping equipment, paint, toys, office furniture, even canoes.
The four former colleagues met last Friday in the J. Among the archives are hardbound copies of catalogs going back in the s. They were proud that Penney was one of the first catalogs to feature ethnic shoppers in the s. And they all remember the one year that the all-important number on the cover of the catalog was wrong.
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Penney is partnering with Cosmopolitan magazine on a collection of products such as leopard-print panties and snakeskin-patterned clutches. Tiffany Hsu. Tiffany Hsu is a former staff writer for the Los Angeles Times. Previously, she wrote about the California economy, fast food, restaurants, retail and alternative energy for the Business section. She also did a stint at the Richmond Times-Dispatch, where she developed a passion for sweet tea.
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